Most people do not understand how to use their AI subscriptions properly and are simply missing out. The Amplifier changes that, even if you're a complete beginner at AI.
The Amplifier is your knowledge PDF to truly understand what AI can do for your life. Easy to understand and immediately useful.
Built on twenty years getting Cisco, Adidas, Bp, Zurich and Accenture to actually adopt new technology.
Not theory. Operator-tested, at the largest companies in the world and the smallest.
90 Days
Use AI seriously for ninety days and you are ahead of most people you compete with. Life feels lighter inside thirty.
Freedom
More time for things that matter. Learn how to use AI for the boring stuff.
Picture two versions of the same Tuesday. Same person. Same eight hours.
Before
Forty-seven emails, all urgent. The proposal, rewritten for the third time this week. The spreadsheet finance wants by three. The invoice still unpaid. Reactive all day, every day.
After
You win the deal that matters, because that's where your attention went. The forty-seven emails were read, sorted and replied to. The proposal drafted, you approved it. By mid-afternoon, the day is yours.
66%
Workers using AI complete 66% more daily tasks at the same hours.
Brynjolfsson et al, 2023–2025
The entire concept summarized in five ideas. Read these and you understand more about AI than ninety percent of people. The Amplifier makes you an expert at these.
Adoption is psychology. Make AI feel as natural as opening your favorite app.
Talk to AI like your friend. Talk in plain words, and tell it everything.
Start with your life. Lower stakes and faster learning there. Start in your kitchen, not your office.
Human to AI to human. You brief. AI does the heavy lifting. You always have the final say.
AI reshapes work. AI does not erase the human element in it.
These make sure you can keep winning at AI in both your personal and professional life.
Ten starter prompts to get you up and running
The framework. How to actually use AI
The Inversion pattern. Four "summon prompts that turn AI into a world-class consultant.
Fifteen practical use cases. Whether it be sales, writing or anything else.
Your first five words. The exact words to open with tonight, even if you've never opened an AI tool before.
These areas of your life can be transformed if you take AI seriously. We see it all the time.
1. Earning
Do more of the work you love and price it with more confidence.
2. Saving
Not just costs, but also hours. Reclaim the hours that dragged.
3. Thinking
Have a personalized sparring partner at all times.
4. Living
Employ AI in any area of your life. Health, decisions, automation, you name it.
Getting people to actually use it. Head of End-User Adoption at Cisco. Head of Transformation at Adidas. Head of Business Development at Zurich. Innovation at BP. Founder, mentor and investor in multiple startups. Two decades ago at the London School of Economics, he studied and published on what happens when technology becomes part of how we all live and work — cited more than fifty times, years before most people had heard the word "AI." He answers his own emails.
Each one replaces the brackets with your own specifics and hands you a working first draft.
How is this different from material I can find for free?
Generic prompts are written for nobody. These are matched to your level.
I've barely used AI at work, is this too advanced for me?
No. It's built for exactly that moment. The Three Stages framework starts wherever you are, and "Your First Five Minutes" gives you the exact words to open with tonight.
Do I need a business for this to be useful?
No. The gaps this closes don't have to be business gaps. Money, the week ahead, a big decision, a renewal. The prompts match whichever life you bring.
How do I get it, and how fast?
Instant access. The moment you pay, it's delivered straight to your inbox. No waiting, no onboarding call required.
What if it doesn't work for me?
Run the first prompt tonight. If it doesn't save you real time, email Gibson directly. He reads every message himself.
The compounding starts the moment you do. Instant access.